15 min activity
From client work to scalable products.
Every signal we encounter — a client conversation, a project close-out, a market shift, a wild idea — is a potential starting point for something Opposite could build. Today we play with how we make that decision using a real framework we are building.
1
The framework
A quick look at internal assets, hooks and products and the subcategories within
each.
2 min
2
Your inputs and ideas
Read your assigned input. Capture what hook or product it could trigger.
6 min
3
The system
We feed the same inputs into our prototype and see what it surfaces.
3 min
4
Compare and discuss
What did we each spot? Where did we agree?
4 min
Step 1 · the framework
Three categories. Many subcategories.
Everything we make falls into one of three categories. The lines between them are not rigid — things move between categories over time as evidence builds.
⬢ Internal assets
Everything Opposite has built across client projects. The raw material the system draws
from.
1. Read the room
Diagnostics — individual, team and org-wide assessments
2. Run the room
Live programs, workshops and coaching
3. Build the thing
E-learning, guides, communications, platforms
◆ Hooks
Bespoke artefacts made for a specific person, moment or opportunity. Time-sensitive.
1. Client artefacts
Built when a client expresses a specific need
Mirvac
Risk Assessment Tool
2. Grant & tender mockups
Proposals for funding rounds and procurement
ONRSR
RRM Toolkit Update
3. Conference & event mockups
Workshop concepts for specific event audiences
Drive
S(AI)FE Conference and Webinar Concept
● Products
Scalable, packaged offerings available to any organisation. Pattern-based, not
time-sensitive.
1. Free
Brand Archetype Assessment
Design Lens Assessment
Five Stages of Grief Assessment
2. Low-cost
Leadership 360 Assessment
Psychosocial Risk Assessment Tool
Opposite Cards
3. High-cost
The Psychology of AI Program
Hooks are bespoke. They are triggered by a live opportunity — a
contact, a tender, an event. They have a window.
Products are scalable. They are triggered by patterns — repeated
demand or repeated supply. They are not time-bound.
Step 2 · inputs and live responses
Responses coming in live.
Each participant scans the QR code and fills in their ideas. Responses appear below each input card as they type.
Generating QR…
Participants — scan to open your form
Each person enters their name and fills in their ideas. Responses appear live below. If
they refresh the page, their answers come back.
loading…
TasGas — All In awareness campaign
Opposite designed an awareness campaign that simplified complex gas safety and
connection information for contractors, councils, public landowners and educational institutions.
Outputs included a messaging framework, visual identity, narrative structure, an interactive manual,
and a suite of communication materials for multi-channel use.
The deliverables include: information sheets, handouts, flyers,
presentation templates, digital assets and an interactive manual — all developed and tested through
stakeholder workshops with TasGas representatives.
Waiting for responses…
NSW Road Safety Action Plan 2026
Transport for NSW has released its 2026 Road Safety Action Plan after a major
public consultation with over 3,500 submissions. Implementation is now active — translating a
high-level strategic plan into real behaviour change across road authorities, contractors, councils
and transport operators.
The angle: the plan's pillars include safe behaviours, safety
culture and human factors. Signal sits across Big Fish (major government initiative), Casting Net
(TfNSW hiring safety culture and stakeholder engagement specialists) and The Reef (road safety forums
using this plan as a 2026 agenda-setter).
Waiting for responses…
"How We Win on a Bad Day" — team behaviour framework
A randomly generated idea from an internal sprint — a framework defining team
behaviours under pressure across five domains: regulating under pressure, speaking up and
psychological safety, decision-making under uncertainty, coordination and reliability, and relational
behaviour under stress. Each behaviour is rated as a strength or improvement area using icons.
About this category: wild cards are randomly generated ideas
from any direction — innovation sprints, someone's shower thought, a debrief observation, a conference
takeaway. The point is they do not come from a structured input source.
Waiting for responses…
Mirvac safety lead — debrief, May 2026
In a project debrief with the Mirvac HSE team, the safety lead said: "We have
rolled out four major change programs in the last 18 months. Our supervisors are exhausted. They keep
asking us to slow down — but the regulatory pressure isn't slowing, and neither is the work. We need
something practical they can use to lead through this without burning out."
The angle: change fatigue at the supervisor layer in an
infrastructure organisation. Captured as a quick note by an Opposite team member. Similar themes have
come up in conversations with two other infrastructure clients this quarter.
Waiting for responses…
Step 3 · the system
Feeding the same inputs into the prototype.
The system reads all four inputs, classifies them, matches them against known signals, and surfaces what it thinks are the most promising hook and product candidates.
Processing four inputs
Starting...
Reading TasGas close-out — stakeholder communications, visual identity,
multi-channel materials
Waiting
✓
Reading NSW Road Safety radar signal — behaviour change, safety culture, human
factors, TfNSW hiring signals
Waiting
✓
Reading wild card — team behaviour framework, five pressure domains, strength and
improvement rating
Waiting
✓
Reading client conversation — change fatigue, supervisor layer, infrastructure,
three client signals
Waiting
✓
Applying Opposite domain knowledge — generating hook and product candidates
Waiting
✓
Step 3 · the system output
What the system surfaced.
Based on the four inputs, here is what the prototype identified as the most promising hooks and products — with the signals that triggered each.
Dashboard
Hooks
Bespoke artefacts ranked by urgency of the opportunity window.
Client artefacts
Practical supervisor toolkit — Mirvac HSE team
The client conversation signals an urgent specific need at the supervisor
layer. Opposite's domain in leadership and change makes this a credible and fast build — a practical
take-with-you resource covering the key pressure moments named in the conversation.
Client conversationChange · Leadership · Infrastructure
Signal strength
Very strong
Grant & tender mockups
Stakeholder communications framework — TfNSW Road Safety Action Plan
The radar card signals TfNSW needs to translate a complex strategic plan into
clear practical guidance across a large stakeholder network — exactly the type of work the TasGas
close-out demonstrates Opposite can do.
Radar signalProject
close-outBehaviour change · Transport
Signal strength
Strong
Conference & event mockups
Road safety forum session — translating safe behaviour policy into frontline
practice
The radar card explicitly mentions road safety forums as agenda-setters for
2026. A session connecting human factors and supervisor leadership under regulatory change pressure
would be directly relevant to that audience.
Radar signalWild
cardHuman factors · Safety
Signal strength
Good
Products
Scalable, packaged offerings ranked by combined supply and demand evidence.
Free
How We Win on a Bad Day — self-assessment tool
The wild card framework is ready to become a free digital tool. Individuals
rate themselves across the five pressure domains and receive a personal profile. The format suits a free
lead-generation product that demonstrates Opposite's thinking on team performance under pressure.
Wild cardTeam
effectiveness · All sectors
Signal strength
Good
Low-cost
Change readiness assessment for supervisors — digital
The client conversation signal has appeared across three infrastructure
clients this quarter. A low-cost automated tool that helps supervisors self-assess their readiness to
lead through regulatory change addresses a clear and repeating demand pattern.
Client conversation3
client signalsChange · Infrastructure
Signal strength
Strong
Supervisor card deck — leading through change fatigue — physical
A pocket-sized physical card deck giving supervisors practical techniques for
the high-pressure moments described in the client conversation. Low production cost, sellable to any
infrastructure or government organisation.
Client conversationChange · Leadership · Infrastructure
Signal strength
Moderate
High-cost
Translating safety obligations — e-learning program — digital
The TasGas close-out demonstrates Opposite's ability to simplify complex
safety information into clear practical materials. The radar signal shows this capability is in demand
across the transport and road safety sector.
Project close-outRadar signalSafety · Stakeholder comms
Signal strength
Moderate
Human factors and safety culture — public workshop — in-person
The radar card explicitly names human factors as a pillar of the NSW Road
Safety Action Plan. A public workshop positioning Opposite as a thought leader at the intersection of
human factors, behaviour change and safety culture would be directly relevant to the demand signal.
Radar signalHuman
factors · Safety · Transport
Signal strength
Good
Step 4 · compare and discuss
What did we spot? What did the system spot?
Team on the left, grouped by type and tagged with the input they came from. System on the right.
◐ The team
◆ Hooks
Client artefacts
Grant & tender mockups
Conference & event mockups
● Products
Free
Low-cost
High-cost
◎ The system
◆ Hooks
Client artefacts
Practical supervisor toolkit — Mirvac HSE team
Grant & tender mockups
Stakeholder communications framework — TfNSW Road Safety Action Plan
Conference & event mockups
Road safety forum session — translating safe behaviour policy into
frontline practice
● Products
Free
How We Win on a Bad Day — self-assessment tool
Low-cost
Change readiness assessment for supervisors — digital
Supervisor card deck — leading through change fatigue — physical
High-cost
Translating safety obligations — e-learning program — digital
Human factors and safety culture — public workshop — in-person